This past Friday was Madison Wisconsins first ever Fashion week. It was a production put on by Kristy Moe. You can check out the event here. Madison Fashion Week I was able to do the runway for the men’s show on Friday the 25^th of April. It was a great opportunity for TopShots and hopefully I’ll be able to get some of these pictures into some promotional or advertising spots, my ultimate goal.

This was my first runway show but it turned out pretty well. The only big problem I ran into was the spot lighting. It was inconsistent and smaller than I expected. If the models leaned one way or the other way too much they would be out of the light and parts of them would be dark, which you will see in a couple of the photos. But no worries, I did get a lot of great shots and few of my personal favorites I’ll be sharing with you in this blog. The rest are available here

For most of these I did a little editing, there are version pretty much straight out of the camera on the link above. All I did for most of those was raise the exposure level a little because of the darkness of the venue and crop. Nothing real exciting. These more exciting. :) Oh and of course white balance modification.

All lighting was two or three overhead spot lights. I had no control over the lighting, which was alright and it worked out. One of my favorites here, great look by the model. I'll be showing another one with him because he did well. Many of the models were not experience and had not actually done a show before.

Another one with the same model. This one I etched it in a little bit I thought it looked really cool on the suit.










This guy did pretty well too, you can tell he was really determined and had a cool look on his face the whole time. I did some playing around with various photoshop actions and combined them for an urban, sharp look. Turned out alright! :)

All in all the fashion show was a success. I watched the womens show on Saturday night and that was stepped up a notch from the mens, of course right? Too bad there just wasn't the intensity Friday, but all of us had a good time and things went well. I look forward to shooting it next again and maybe doing a few more shows in the mean time!